In 2014, Kim Kardashian broke the internet. A few years later, younger sister Kylie became a self-made billionaire thanks to her beauty business. It’d be easy to dismiss the Kardashian family as nothing more than reality TV stars, but this entrepreneurial clan are no strangers to hard work, with a combined fortune of around $3 billion. In 2019, eldest sister Kourtney announced her latest endeavor, a lifestyle brand called Poosh.
Inside Kourtney Kardashian's Success Story
Even before Keeping Up With the Kardashians burst onto our screens in 2007, Kourtney Kardashian was already a familiar face on reality television. A long-time friend of Paris Hilton, the eldest Kardashian sibling appeared on the smash hit E! Network’s The Simple Life, after first featuring in Filthy Rich: Cattle Drive.
However, it was the reality show centered around her, mom Kris, and her famous sisters that catapulted Kourtney Kardashian into the mainstream. The show became one of E!’s most-watched series within a few episodes, averaging more than 1.3 million viewers every week. A second run was quickly commissioned, with Keeping Up With the Kardashians running for a staggering 20 seasons. Kourtney would also go on to headline a slate of spinoffs, including Kourtney and Kim Take New York, Kourtney and Khloé Take The Hamptons, and Kourtney and Kim Take Miami.
Kourtney is also known for her business acumen, accumulating a small fortune away from her reality TV ventures. Alongside Khloé and Kim, Kourtney owned and operated DASH, a chain of designer fashion stores. The mom-of-four was also a part owner of children’s clothing store, Smooch. She’s even dipped her toes into the world of cosmetics, partnering with youngest sister Kylie to create new product lines.
More recently, she’s followed in the footsteps of stars like Gwenyth Paltrow to create her own lifestyle brand, Poosh.
Poosh by Kourtney Kardashian
Promoted as a modern guide for anyone looking to live their best life, Whether you’re looking for health and wellness tips or interior design insights, you’re bound to find something that fits the bill at Poosh. Looking to liven things up in the bedroom? There are rich pickings aplenty at Poosh, with a packed sexual wellness section. Need help putting together the perfect playlist for a Valentine’s Day dinner? You’ll find plenty of inspiration here. Unsurprisingly, Kourtney and her candid clan feature heavily across Poosh’s pages.
Many of the products featured can be snapped up from the Poosh online store, often with big discounts applied for first-time customers. Here, you’ll be able to pick up those designer home decor staples you’ve been missing out on, alongside cosmetic essentials to dramatically improve your makeup game.
Hulken x Poosh
Poosh and Hulken are a match made in heaven. Offering all the tips you’ll ever need to win at modern living, Poosh embraces all the principles that Hulken stands for. Functional design? Check. Thoughtful details for life on the go? You can count on it. The Hulken’s designer-level details and stylish range of colors don’t hurt either.
This year, Hulken was on hand to help out at Poosh’s Sweetheart Soiree, with the iconic rolling tote joining the likes of Kate Spade, Fiona Franchimon, and more on the gifting table. Thanks to its first-rate functionality and gorgeous aesthetics, it’s little wonder that the Hulken proved an instant hit with the small art of influencers, socialites, and television personalities that descended on this exclusive pre-Valentine’s Day get-together.
Poosh’s Sweetheart Soiree Event
Anyone who’s ever struggled to pick out the perfect Valentine’s Day gift would find plenty of inspiration at Poosh’s annual Sweetheart Soiree event. With the romantic season almost underway, some of the biggest names in town descended on The Maybourne Beverly Hills for Sweetheart Soiree 2024.
While the cocktail bar and wine menu were nothing to be scoffed at, it was the gifting suite that got everyone really excited. Inside, tables were full to the brim with exclusive swag. This year, everything from board games to lingerie sets was on offer. However, if there was one gift attendees were thankful for, it was the Hulken rolling tote.
Star of the Event: The Hulken Rolling Tote
With so much swag up for grabs at Poosh’s Sweetheart Soiree, guests quickly find themselves with the problem of having to haul their goodies home. Fortunately, the Hulken was on hand to provide a solution. With its generous dimensions and open-top design, the Hulken proved the ideal accessory for loading up on freebies. What’s more, 360-degree swivel wheels and smooth-rolling action made it an ideal choice for exploring the many delights of the Sweetheart Soiree’s gifting suite.
Why is Hulken the Perfect Bag for a Modern Lifestyle?
Are you struggling to find the perfect bag for life on the go? It’s time to get acquainted with the Hulken. Available in two classic sizes, this ingenious bag is an evolution of the humble tote. As well as offering a generous interior for all your essentials, the Hulken comes loaded with practical features that make schlepping around easier than ever.
Tired of having to retire a beloved bag well before its time thanks to a burst seam or broken handle? Made from industrial-grade materials and boasting superior workmanship, the Hulken is built to last. The hardy outer fabric will help keep your items protected from the elements, while a sturdy baseboard means you can comfortably cart your inventory at all times.
If the Hulken’s amazing storage capacity doesn’t tempt you, its 360-degree caster wheels will. Designed with busy lifestyles in mind, this wheeled tote will glide alongside or behind you with ease. The new and improved wheels are made from stainless steel for durability, while that swivel action means you can take sharp turns and meander around corners with no issues. Perfect for busy streets, crowded stores, and heaving train stations. Need to tackle a flight of stairs? Simply reach for the Hulken’s unbreakable grab handles to sling it over your shoulder.
The Hulken also comes in a range of eye-catching colors. Need the perfect bag for work? Go with classic black. Want to add some sparkle to your everyday outfits? Go with stylish silver or rose gold. When you’re really out to make an impression, liven up your looks with statement-making cosmic red.
Get Your Hulken Today
You might not be able to land an invite to next year’s Sweetheart Soiree, but you can get your hands on one of the most popular products featured at the event. Looking to overhaul your accessories with a new addition? It’s time to discover the Hulken for yourself. You can order yours online from the official website. Alternatively, head to Hulken’s Amazon store.
