The Hulken x Susan Alexandra Schlep-Mates collection is a limited-edition set of five beaded bag charms. Each charm captures a unique New York daily ritual: the morning bagel run, the corner coffee, the subway sprint, the Hulken tote, the love for your city, no matter how hectic it can get. Available exclusively at Hulken.com.
Two New York Brands, One Beaded Collection
Grocery runs, subway sprints, coffee-fueled mornings, bagel stops: these are the small rituals that stitch New York days together, and they’re exactly what the Hulken x Susan Alexandra Schlep-Mates collection was built to celebrate. Five bright, beaded charms that bring a little color to the chaos, the kind of tiny joy you catch out of the corner of your eye while waiting for the train, standing in line for a fresh bagel, or rolling your Hulken down a crowded sidewalk.
Hulken was designed to make the city schlep easier. Susan Alexandra was designed to make it worth celebrating. Both brands are rooted in New York, both are built around the rituals of everyday movement, and the Schlep-Mates collection is the most direct expression of what they share: a genuine love of the carry, and the people doing it.
Susan Alexandra built her reputation by turning overlooked objects of city life into beaded wearable art, bringing her signature playfulness to the things most people move past without a second glance. This collaboration brings both instincts together, turning everyday objects into tiny beaded treasures that celebrate the magic in the mundane and honor the pace, humor, and grit that inspired Hulken from day one.
Meet the Schlep-Mates: Every Charm in the Collection
The Schlep-Mates collection launches with five beaded limited-edition charms for anyone who hauls a lot, moves fast, or builds their day around little rituals like coffee runs and bagel breaks. The charms can be clipped onto your Hulken and can also be added to most other bags or even keychains for a stylish touch.
The Schlep Charm Necklace
The Schlep Charm Necklace is the one that starts conversations. Not because it's the flashiest in the collection, but because the word means something specific to people who live and haul in this city, and seeing it in beadwork tends to get a reaction.
The Bagel Charm ($59)
The lox and cream cheese classic has fueled NYC hustlers across every generation, and the bagel run is the kind of ritual that stays non-negotiable regardless of how busy the morning gets. This Susan Alexandra beaded bag charm translates that ritual into beadwork, rendering the circular shape and layered cross-section that anyone who’s stood in a bagel line will recognize on sight.
The Mini Hulken Charm ($59)
The rolling tote that changed how people schlep, shrunk down and beaded into a charm small enough to clip to the very bag it depicts. Anyone who’s watched a Hulken roll through a farmers market or a packed subway car will recognize the silhouette immediately. That precision is what makes it collectible rather than decorative.
The Coffee Cup Charm ($55)
Whether it’s the corner cart cup grabbed on the way to the train, the bodega pour, or the one made at home and carried out the door in a rush, coffee runs through every New York morning. This limited edition coffee-themed charm is a tribute to those early starts and late nights.
The Heart Charm ($49)
The park cut through every morning, the block where someone always nods hello, the stoop sat on more times than can be counted: these are the things that make a neighborhood feel like yours. Everything Hulken and Susan Alexandra make is rooted in that kind of attachment to the city, and this heart charm is the most direct expression of it.
A Partnership Rooted in the Schlep
Hulken’s identity is rooted in the New York schlep: the utility of hauling your life through the city, the rhythm of it, and the people who do it every single day with bags over their shoulders and nowhere convenient to set them down. Susan Alexandra’s identity is rooted in the same city, though she approaches it through celebration rather than function, turning the everyday objects New Yorkers move past into something worth stopping for. The Schlep-Mates collection is the product of those two instincts working together.
How to Style Your Schlep-Mate
Every charm in the collection clips onto whatever is already being carried, which means the styling decision is less about matching and more about where the detail lands best.
Pair It with Your Hulken Rolling Tote
The Mini Hulken Charm is the natural starting point, clipped to the handle of your rolling tote so it rides along on the farmers market run, the Costco haul, or the Saturday errand loop. The right backdrop color makes a difference: the Black Hulken and Black Matte give the charm the cleanest surface to stand out against.
Clip It Anywhere: Keys and Bags
The Coffee Cup and Heart charms work well on the rolling tote. The Bagel Charm adds no real bulk to keys but is specific enough that people notice it. These are NYC lifestyle accessories that clip on and become part of the carry without demanding coordination.
The Perfect NYC Gift (For Yourself or Someone Who Schleps)
The best gifts don't need explaining. There's no backstory required, no context to set up, no hoping the other person appreciates the thought behind it. When a gift lands, it lands because it already speaks the same language as the person receiving it, and that kind of recognition is what separates something genuinely considered from something that just happened to be convenient.
The Schlep-Mates collection sidesteps all of that because it's not trying to introduce them to something new. It's celebrating what they already do, every single day.
Matching the right charm to the right person tends to be intuitive. The Bagel Charm is for the friend whose morning routine is completely untouchable. Anyone who carries their Hulken everywhere and would recognize the miniature version of it at a glance is the obvious candidate for the Mini Hulken Charm. The Heart Charm suits anyone who loves the city without needing a more specific reference.
Hulken x Susan Alexandra - FAQs
Where can I buy the Hulken x Susan Alexandra bag charms?
The Hulken x Susan Alexandra Schlep-Mates charms are available exclusively at Hulken. The collection launches June 10, 2026 and is limited-edition, so stock is finite. Shop now!
How much do the Hulken x Susan Alexandra charms cost?
The five Schlep-Mates bag charms are priced between $49 and $59. The Heart Charm starts at $49, the Coffee Cup Charm is $55, and the Schlep Charm Necklace, Bagel Charm, and Mini Hulken Charm are each $59.
Are the Hulken x Susan Alexandra Schlep-Mates limited edition?
Yes. The Schlep-Mates collection is intentionally limited-edition and designed to feel collectible and exclusive. Once they’re gone, they’re gone.
What bags do the Hulken x Susan Alexandra charms fit?
The charms clip onto virtually any bag, keychain, or belt loop. They’re designed to pair naturally with the Hulken rolling tote, and they work equally well with any everyday carry.
Who is Susan Alexandra?
Susan Alexandra is a New York-based accessories brand known for beaded bags and charms that turn everyday objects into collectible art. The brand has collaborated with Crocs, Bissell, Odele, Bose, and others, with each collab beading an iconic product into a wearable keepsake.
Are the Hulken x Susan Alexandra charms a good gift?
The Schlep-Mates charms make a strong NYC bag charm gift for anyone who hauls a lot, loves New York, or collects Susan Alexandra pieces. They work for birthdays, holiday gifts, or any occasion worth marking. Shop the collection now!
