Something big just landed at Target, and if you're getting ready for college this fall, you'll want to know about it.
Hulken is celebrating back-to-college season with two Target-exclusive colorways: Forest Green with Midnight Blue handles and Midnight Blue with Forest Green handles. They're the first retailer-exclusive colors we've ever released, designed for every move, haul, and campus schlep.
Dorm Move-In Day Is a Schlep: Here's How to Own It
There's a specific kind of exhaustion that hits around the third trip to your dorm room. The elevator is packed, the hallway is crowded, and you've got a laundry hamper under one arm and a bag of cleaning supplies in the other. College move-in day is joyful and completely overwhelming, often at the same time, and the thing that separates a smooth one from a chaotic one usually comes down to how you're carrying your stuff. It also folds flat when you're done.
Once the room is set up and you don't need it for a few days, it tucks into the back of a closet or under a lofted bed without taking up the floor space you definitely don't have to spare. Then, the first time you need to do laundry, or make a grocery run, or haul supplies back from the campus store, it unfolds and rolls again. Move-in day gets you through the door. The Hulken gets you through the semester.
What to Pack: The Real Move-In Day Essentials
Before you start throwing things into boxes, the most useful thing you can do is think about the first 24 hours. Not the whole semester, just move-in day and the morning after. Everything else can be figured out once you're settled, but a few things need to be within arm's reach from the moment you walk in.
The First Night Bag
Pack a separate bag or bin with everything you'll need for your first night before you unpack anything else: a toothbrush, face wash, a towel, your charger, a change of clothes, and a late-night snack if that's your thing. You won't want to dig through four boxes at 11 p.m. looking for your toothbrush. Keep smaller essentials organized in a Schlep Stack, then place it inside your Hulken rolling tote so it's the first thing you grab when you arrive.
Desk supplies are easy to underestimate. Notebooks, pens, a charger strip with enough ports for a laptop and a phone, and a good desk lamp make the difference between a space you can actually work in and one you end up abandoning for the library. A small set of hangers, a few Command hooks, and simple organizers can do more for a dorm room than most furniture. Hulken Schlep Stacks and Tidy & Chill Inserts can help keep clothing, accessories, chargers, toiletries, and other everyday essentials organized from the start, saving you from constantly searching for things once classes begin.
Here's where Hulken earns its keep past move-in day: dorm laundry rooms are shared, and getting everything there and back in one trip is its own small victory. Detergent, a mesh bag, your clothes, all of it fits in a Large Hulken and rolls down the hall without you having to balance anything. The laundry use case is one of the most common reasons people reach for their Hulken every single week of the school year.
Grocery runs work the same way. Whether you're walking to a store near campus or doing a bigger haul from a Target or a grocery store nearby, a rolling tote means you're not carrying four bags from the checkout to your room. Load it up, roll it back, done. It's the kind of thing that sounds minor until you're doing it every week for nine months and you realize how much easier it makes your life. Both the groceries and commuter pages go deeper on this if you want to see how other people are using theirs.
The Target Drop: Hulken's First-Ever Exclusive Colorways
To celebrate the season, Hulken created its first retailer-exclusive colorways: Midnight Blue handles and Midnight Blue with Forest Green handles, available at Target. Inspired by classic collegiate colors, they're designed to complement campus life while adding a bit of personality to move-in day and beyond. Whether you're loading up bedding, storage bins, groceries, or laundry, you'll have a tote that's built for the many trips college life brings. Forest Green.
Which Hulken is right for Your Dorm?
The Large earns its keep on move-in day. It's the right call if you drove to school, if you tend to stock up rather than shop small, or if laundry day means running all your clothes at once. It's the bag families reach for when they're thinking about move-in day and everything that follows. The exclusive Forest Green with Midnight Blue handles comes on a Hulken that's ready for bedding, storage bins, and all the other essentials that somehow end up coming to college.
The Medium is for students who pack a little lighter or need to make the most of limited space. It still holds a lot, but it's easier to store when you're not using it and a little easier to navigate through a packed campus store or crowded subway car. The exclusive Midnight Blue with Forest Green handles is the one you'll keep reaching for after move-in day, whether you're heading to class, making a grocery run, or traveling home for a long weekend.
Both fold flat. Both roll on the same 360-degree swivel wheels. The size is really just a question of how much you carry and how much closet space you have.
